Close Rate

Definition

The percentage of sales opportunities that result in a won deal. Calculated as deals closed divided by total opportunities in a given period.

Why It Matters

Close rate tells you how effectively your sales team converts pipeline into revenue. For outbound-sourced pipeline, a 15-25% close rate from first meeting to deal is a solid benchmark. If your close rate is low, the problem may be qualification rather than selling.

Related Terms

Sales Qualified Lead (SQL)PipelineAnnual Contract Value (ACV)

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