ROI Calculator

Model your 4-stage sales funnel — from prospected leads through to closed deals.

Your Numbers

Stage Conversion Rates

Funnel Pipeline

Leads

500

20%
Commercial Intent

100

30%
Booked Calls

30

20%
Deals Closed

6

Monthly Pipeline

£300,000

Monthly Revenue

£60,000

Annual Revenue

£720,000

ROI vs 2 SDRs

£630,000

vs £90,000/yr

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12-Month Revenue Forecast

Current StateWith BookedCalls

Forecast Assumptions

  • Month 1: 30% of target (setup & warming)
  • Month 2: 60% (campaigns ramping)
  • Month 3: 85% (optimising)
  • Month 4+: 100% (full run rate)

Revenue = meetings × close rate × deal size

£0£15,000£30,000£45,000£60,000May 26Jun 26Jul 26Aug 26Sept 26Oct 26Nov 26Dec 26Jan 27Feb 27Mar 27Apr 27

12-Month Current Revenue

£60,000

12-Month With BookedCalls

£645,000

Additional Revenue

+£585,000