Sales Expertise Meets AI

Sales Expertise Meets AI.
Exceptional Outcomes.

We pair experienced sales professionals with intelligent AI systems to book qualified meetings for B2B companies. The synergy delivers results neither could achieve alone.

Your Pipeline, Built From Scratch

We build your outbound pipeline from scratch — targeting the right prospects, booking qualified meetings, and filling your calendar so you can focus on closing. Or let us handle the full sales cycle and close deals on your behalf.

Leads

500

20%

Intent

100

30%

Booked

30

20%

Deals

6

Monthly Revenue

£60,000

6 deals × £10,000

Annual Revenue

£720,000

12-Month Revenue Forecast

Current StateWith BookedCalls

Forecast Assumptions

  • Month 1: 30% of target (setup & warming)
  • Month 2: 60% (campaigns ramping)
  • Month 3: 85% (optimising)
  • Month 4+: 100% (full run rate)

Revenue = meetings × close rate × deal size

£0£15,000£30,000£45,000£60,000Jun 26Jul 26Aug 26Sept 26Oct 26Nov 26Dec 26Jan 27Feb 27Mar 27Apr 27May 27

12-Month Current Revenue

£60,000

12-Month With BookedCalls

£645,000

Additional Revenue

+£585,000

B2B Outbound Is Broken

Most companies struggle with the same outbound challenges. Sound familiar?

Manual Prospecting Wastes Time

Your team spends hours on research, list building, and outreach instead of closing deals.

Inconsistent Pipeline

Outbound efforts are sporadic. Some months are great, others are empty — revenue becomes unpredictable.

Unqualified Leads

Generic outreach attracts the wrong prospects. Your sales team wastes time on leads that never convert.

The Cost of Bad SDR Hires

A bad SDR hire costs £50K+ in salary, training, and lost opportunity. We eliminate that risk entirely.

How We Help You Grow

Two ways to partner with us — both designed to fill your pipeline and drive revenue.

Calendar with scheduled meetings

Appointment Setting

AI-powered prospecting combined with experienced human appointment setters to book qualified meetings directly into your calendar. No unqualified leads — just decision-makers ready to talk.

  • AI-powered lead sourcing
  • Multi-channel sequences
  • Human appointment setters
  • CRM integration & reporting
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Business handshake closing a deal

Outsourced Enterprise Sales

Your complete outsourced sales team — from demand generation and outbound prospecting through to pipeline management and closing. Everything you need to grow revenue without hiring.

  • Full-funnel pipeline generation
  • Demand generation & brand building
  • Dedicated sales professionals
  • Full pipeline management
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Most companies start with Appointment Setting to prove the channel, then upgrade to Full Sales Partnership as volume grows. Your infrastructure and campaigns carry over — no wasted work.

Appointment Setting

We book meetings

Enterprise Sales

We close deals

A Full Team, Not a Single Hire

When you work with us, you get four specialists working on your outbound — for less than the cost of one SDR.

Data research and analysis

Data Researcher

Builds and verifies your prospect lists using waterfall enrichment across multiple data providers. Every contact is validated before it enters a campaign.

Writing and content creation

Copywriter

Crafts personalised outreach sequences that earn attention. Subject lines, openers, CTAs, and follow-ups — all A/B tested and refined based on real reply data.

Email infrastructure management

Email Specialist

Manages your sending infrastructure, monitors deliverability, and ensures every email lands in the primary inbox — not spam.

Professional appointment setter

Appointment Setter

Handles every reply personally — qualifying interest, answering objections, and booking meetings directly into your calendar with full context.

Enterprise-Grade Infrastructure, Built For You

Most agencies plug into your existing email and hope for the best. We build a dedicated outbound infrastructure from scratch — so your deliverability is bulletproof and your brand stays protected.

Dedicated Sending Domains

We register and configure separate domains for outbound — your primary domain reputation stays completely untouched.

Mailbox Warming

Every mailbox is warmed gradually over 2–3 weeks before sending any campaigns, building sender reputation the right way.

SPF, DKIM & DMARC

Full email authentication configured from day one. This is what separates emails that land in the primary inbox from emails that hit spam.

Your Domain Stays Protected

All outbound activity runs through our infrastructure. If anything goes wrong, your main domain and business email are completely isolated.

How It Works

From discovery to booked calls in four simple steps.

Business strategy discussion
01
Step 01

Discovery

We learn your business, value props, and sales process to design the right outbound strategy.

Data analytics dashboard
02
Step 02

ICP Creation & Tech Setup

We define your ideal customer profile, build targeting lists, and set up your custom AI outbound system.

Campaign launch and monitoring
03
Step 03

Launch Campaigns

Campaigns go live with real-time monitoring. We iterate on messaging, targeting, and timing to maximise response rates.

Calendar with booked meetings
04
Step 04

Booked Calls & Revenue

Qualified meetings land on your calendar. With Full Sales Partnership, we close deals too.

Not Set-and-Forget. Continuously Optimised.

Most agencies launch your campaign and move on. We treat every campaign as a living system — testing, iterating, and improving week after week.

A/B Testing Everything

Subject lines, openers, CTAs, send times, sequences — we test every variable and let the data decide what works.

Weekly Performance Reviews

Every week we analyse open rates, reply rates, meeting rates, and pipeline impact. You get a clear report, not a black box.

Messaging Iteration

Copy that worked last month may not work next month. We continuously refine messaging based on what prospects respond to.

Results Improve Over Time

Month 1 is good. Month 3 is better. By month 6, your outbound machine is finely tuned to your market and consistently delivers.

Month 1

Baseline

Month 3

Refined

Month 6

Peak

No Lead Left Behind

Not every prospect is ready to meet today — but that doesn't mean they're a lost cause. Our nurture sequences keep you top-of-mind until the timing is right.

Timing-Based Re-engagement

Prospects who say "not right now" are automatically re-engaged at the right interval — 30, 60, or 90 days later with fresh, relevant messaging.

Multi-Touch Sequences

Nurture sequences use a mix of value-driven emails, case studies, and soft check-ins — never pushy, always relevant to their specific situation.

Buying Signal Detection

We track engagement signals — email opens, link clicks, replies — and automatically escalate warm prospects back to the active pipeline.

Email Outreach Works. The Data Proves It.

When done right, outbound email is one of the highest-ROI channels in B2B. Here's what the industry shows.

8.5B+

business emails sent daily worldwide

Source: Radicati Group

4,400%

average ROI from email marketing

Source: DMA

40–60%

open rates with personalised email outreach

Source: Woodpecker

80%

of B2B buyers prefer email contact

Source: HubSpot

Real-World Results From Email Outreach

SaaS

A Series A SaaS company used targeted email outreach sequences to book 47 demos in 60 days — leading to 11 closed deals and £380K in new ARR.

Recruitment

A 12-person recruitment agency launched outbound to hiring managers, generating 28 qualified meetings per month and adding 6 new retained clients in one quarter.

Professional Services

An accounting firm targeted CFOs at mid-market companies. Cold email outreach delivered 19 booked calls in 30 days — 4 converted to ongoing advisory mandates.

Is This Right For You?

We deliver the best results for specific types of businesses. Here's how to know if we're a good fit.

Great Fit

B2B companies with deal sizes above £5K
Selling to decision-makers (C-suite, VPs, Directors)
Ready to invest in predictable pipeline growth
Want to scale beyond referrals and inbound

Probably Not a Fit

B2C or consumer products
Deal sizes under £2K (unit economics don't work)
No clear target market or ICP
Looking for a magic bullet with zero involvement
Mayur Kale, Founder of BookedCalls

Founder-Led

Built by Someone Who's Done the Selling

BookedCalls was founded by Mayur Kale — combining deep AI automation expertise with hands-on B2B sales experience. He built this because he saw the same problem everywhere: companies wasting money on generic lead gen that doesn't convert.

The difference? We don't just send emails. We build intelligent systems with experienced humans in the loop, aligned on your outcomes — not vanity metrics.

Mayur Kale

Founder & CEO

Frequently Asked Questions

We don't just hand you a list of leads. We build custom AI outbound systems, run multi-channel campaigns, and can go end-to-end closing deals. We're a sales partner, not a vendor.

We work with B2B companies across SaaS, professional services, recruitment, and tech. If you sell to other businesses, we can likely help.

Most campaigns launch within 2 weeks. You can expect qualified meetings within the first month of campaigns going live.

No. Every system is custom-built for your business, ICP, and sales process. We combine multiple AI models, data sources, and automation workflows tailored to you.

Pricing depends on the service and scope. Book a discovery call and we'll put together a custom proposal based on your goals and target market.

Yes. We integrate with HubSpot, Salesforce, Pipedrive, and most major CRMs to ensure seamless lead handoff and pipeline tracking.

Modern office space

Ready to Fill Your Calendar?

Book a free discovery call and we'll show you exactly how we'd build an outbound system for your business.

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