CAC Payback Period Calculator

Calculate your customer acquisition cost, payback period, and lifetime value to optimise your unit economics.

CAC

£1,000

Payback Period

Instant

LTV

£17,333

LTV:CAC Ratio

17.3x

Healthy

Your unit economics are strong. You have a healthy margin between lifetime value and acquisition cost.

Break-Even Analysis — 24 Months

-£10,000-£2,500£5,000£12,500£20,000M0M3M6M9M12M15M18M21M24Month 1