How do you personalise a cold email at scale?

Real personalisation is something only a person who actually looked could write — a post the prospect published, a hire they made, a comment they left. Merge tags like "I noticed {{company}} is in the {{industry}} space" are mail-merge in a costume, and prospects spot them instantly.

To do it at scale, use AI for the research layer — reading a company’s site, the buyer’s LinkedIn, and recent news into a short brief — then have a human pick the angle and write the opener. That keeps the throughput high while the part that earns the reply stays human.