How much does an SDR cost in the UK?

A junior UK SDR costs roughly £35–50k in base salary, plus around £10k of on-target commission, plus tooling and management overhead. Realistically, the all-in cost in the first year lands at £55–75k.

That figure is before ramp time. Industry data puts median time-to-first-meeting for a new SDR at 5–6 months, and median tenure at around 14 months — so a chunk of that cost is spent before any pipeline arrives, and the training investment often walks out the door inside two years.

When you divide cost by output (8–12 meetings a month once ramped), the effective cost per booked meeting is several hundred pounds — which is why outsourcing often wins on economics for the first 12–18 months.