Hiring & SDRs

How many meetings should an SDR book per month?

A typical (median, not star) SDR books around 8–12 qualified meetings a month once fully ramped. Stars book more, but planning around medians keeps your forecasting honest.

The number depends heavily on ICP, deal size, and channel mix. Higher-ACV, senior-buyer outbound produces fewer but more valuable meetings; lower-ACV, broader outbound produces more. Judge an SDR on qualified meetings that convert, not raw activity.

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Terms in this answer

Sales Development Representative (SDR)Booking Rate

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