How long does it take an SDR to ramp?

Plan for 5–6 months before a new SDR is consistently hitting quota, and roughly 60–90 days before they book their first meaningful meetings. Ramp is faster when the ICP, sequences, and infrastructure are already built — slower when the SDR is expected to figure those out themselves.

Because median SDR tenure is around 14 months, a slow ramp eats a large share of the productive window. The fastest way to shorten ramp is to hand a new rep a documented playbook to execute rather than a blank page to invent.