Investors & VC
Proactive Deal Sourcing for Investors & Venture Capital Firms
Source higher-quality deal flow by reaching founders and management teams before they hit the open market.
The most compelling investment opportunities rarely appear on public deal platforms or inbound pitch decks alone. Top-performing venture capital and private equity firms have long recognised that proactive outbound sourcing is the difference between seeing every deal and only seeing the ones everyone else has already passed on. In an era of record dry powder and intensifying competition for high-quality assets, a systematic approach to founder and management-team outreach is no longer optional — it is a core competency.
Many investment firms still rely on personal networks, conference circuits, and warm introductions to fill their pipeline. While relationships remain essential, they inherently limit the breadth and diversity of the deal flow you see. Outbound prospecting complements network-driven sourcing by enabling your team to identify and engage companies that match your thesis before they begin a formal fundraise. This proactive posture increases the likelihood of securing allocation in over-subscribed rounds and winning competitive processes.
Systematise helps investment firms build repeatable outbound programmes that combine market mapping, founder enrichment, and personalised multi-touch sequences. Whether you focus on early-stage venture, growth equity, or private equity buyouts, we design campaigns that open doors with the decision-makers who matter and position your firm as a value-add partner from the very first interaction.
Challenges We Solve
Common pain points for investors & vc companies running outbound sales.
Over-Reliance on Inbound Deal Flow
Waiting for pitch decks to arrive means you only see deals that founders have chosen to share broadly. The best opportunities often close before they reach the open market, leaving reactive firms competing for what remains.
Thesis-Deal Flow Misalignment
Inbound deal flow is inherently unfiltered, forcing investment teams to spend hours reviewing companies outside their core thesis. Outbound allows you to target companies that precisely match your sector focus, stage preference, and geographic mandate.
Founder Engagement Fatigue
High-potential founders receive dozens of investor outreach messages weekly, many of which are impersonal and poorly researched. Standing out requires demonstrating genuine understanding of the founder's market, product, and growth trajectory.
Limited Visibility into Emerging Markets
New sectors and geographies often lack the conference infrastructure and warm-introduction networks that established markets enjoy. Outbound prospecting is the most efficient way to map and engage companies in nascent ecosystems.
How We Help
Our services tailored for the investors & vc sector.
- Thesis-driven market mapping to identify target companies across sector, stage, geography, and growth metrics
- Founder and C-suite enrichment with verified contact data, funding history, and recent press coverage
- Personalised outreach sequences that reference specific product milestones, hiring patterns, and market dynamics
- Multi-channel engagement across email, LinkedIn, and warm-introduction facilitation
- Pipeline analytics and CRM integration to track sourcing velocity and conversion by thesis area
- Ongoing market intelligence reports highlighting emerging companies and competitive dynamics
Example Campaigns
How outbound works in practice for investors & vc companies.
Pre-Fundraise Founder Engagement
Reaching founders six to twelve months before they begin a formal fundraise positions your firm as a trusted advisor rather than just another cheque. We identify companies showing early growth signals — accelerating hiring, product launches, or market expansion — and initiate conversations that build rapport over time. By the time a formal round begins, your firm is already on the founder's shortlist.
Sector-Specific Deal Sourcing Sprints
When your investment team identifies a new thesis area, speed of sourcing is critical. We run focused four-to-six-week outbound sprints that map the entire landscape, enrich the top prospects, and generate introductory meetings with the most promising founders. These sprints compress months of organic networking into weeks of structured outreach.
Portfolio Value-Add Introductions
Outbound is not only for sourcing new investments — it is also a powerful tool for supporting portfolio companies. We help firms connect their portfolio founders with potential customers, partners, and executive hires through targeted outbound campaigns. This approach strengthens the firm's value-add proposition and deepens founder relationships.
Real-World Success Stories
See how companies in investors & vc have grown their pipeline with outbound.
a16z (Andreessen Horowitz)
Venture CapitalChallenge
As competition for top-tier founders intensified, a16z needed to differentiate its deal sourcing beyond traditional network-driven methods. The firm wanted to ensure it was seeing every relevant company in its focus areas, not just the ones that came through warm introductions.
Approach
a16z invested heavily in a content-driven thought-leadership engine combined with proactive outbound sourcing. The firm built dedicated market-mapping teams that systematically identified and engaged founders before they began fundraising, using personalised outreach informed by deep sector research.
Results
- Grew assets under management from $300M to over $35B, consistently winning allocation in the most competitive rounds
- Proactive sourcing contributed to early investments in companies like GitHub, Coinbase, and Figma
- Content-plus-outbound approach generated over 3,000 qualified founder conversations annually
- Established a16z as the most recognised VC brand globally, creating a self-reinforcing sourcing flywheel
Source: Based on publicly reported data
Sequoia Capital
Venture CapitalChallenge
Sequoia needed to maintain its position as the world's premier venture firm while expanding into new geographies and stages. Relying solely on its existing Silicon Valley network would not be sufficient to source the best founders in Europe, Southeast Asia, and India.
Approach
Sequoia adopted a proactive, research-driven sourcing model with dedicated scouts and analysts in each target market. The firm combined systematic market mapping with highly personalised founder outreach, often engaging companies years before a formal fundraise.
Results
- Successfully expanded into India, Southeast Asia, and Europe, sourcing landmark deals including Byju's and Klarna
- Proactive outbound sourcing enabled Sequoia to lead rounds in over 20 decacorn companies globally
- Reduced average time from first contact to term sheet by 35% through early relationship-building
- Built a global sourcing infrastructure that consistently identifies category-defining companies ahead of competitors
Source: Based on publicly reported data
Tiger Global
Growth Equity / Crossover FundChallenge
Tiger Global's rapid-deployment investment model required identifying and engaging high-growth companies at an unprecedented pace. With hundreds of potential investments evaluated each quarter, the firm needed a scalable outbound sourcing engine that could surface founders before they formally entered fundraising processes.
Approach
Tiger Global built a data-driven outbound sourcing operation that monitored growth signals — revenue trajectory, hiring velocity, product usage data, and market expansion indicators — across thousands of private companies. The team proactively reached out to founders with pre-built investment theses tailored to each company's specific growth stage and market opportunity.
Results
- Deployed over $30B in capital across more than 300 companies in a single year, the highest pace in venture history
- Outbound sourcing enabled Tiger to close deals in as little as two weeks from first contact to signed term sheet
- Proactive outreach secured investments in major companies including Stripe, Databricks, and Checkout.com before competitive processes began
- Built a proprietary database covering over 10,000 high-growth companies with automated signal monitoring
Source: Based on publicly reported data
We help companies like a16z (Andreessen Horowitz), Sequoia Capital, and Tiger Global build predictable outbound pipelines. Yours could be next.
Calculate Your Pipeline
See what outbound could deliver for your investors & vc business.
Your Pipeline, Built From Scratch
We build your outbound pipeline from scratch — targeting the right prospects, booking qualified meetings, and filling your calendar so you can focus on closing. Or let us handle the full sales cycle and close deals on your behalf.
Investment Deal Flow Calculator
Leads
200
Intent
30
Booked
8
Deals
2
Monthly Revenue
£100,000
2 deals × £50,000
Annual Revenue
£1,200,000
12-Month Revenue Forecast
Forecast Assumptions
- Month 1: 30% of target (setup & warming)
- Month 2: 60% (campaigns ramping)
- Month 3: 85% (optimising)
- Month 4+: 100% (full run rate)
Revenue = meetings × close rate × deal size
12-Month Current Revenue
£300,000
12-Month With BookedCalls
£1,290,000
Additional Revenue
+£990,000
Ready to grow your investors & vc pipeline?
Book a discovery call and we will show you how outbound can work for your business.
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